ABOUT THE BOOK
It’s 15 years since the Service Profit Chain first demonstrated the causal link between employee engagement and business performance. Why, then, are so many organisations still so bad at doing it? Kevin Keohane, global head of brand and talent for MS&L (part of Publicis Groupe), argues that it’s mainly a failure to join things up. The Talent Journey presents a whole systems approach to brand and employee engagement, looking at how organisations can better communicate with people before, during and after their association with the enterprise. Full of no-nonsense ideas and tips for getting it right (and how not to get it wrong!) it’s a quick and deceptively simple guide to why internal communications is dead, but people communication is alive and well.
(If you need a shorter version of what is already a short book, there is a slideshare here.)
PRAISE FOR ‘THE TALENT JOURNEY’
“The title of this book could have been ‘No B.S.’ Kevin has chosen to give a simple, insightful guide to employee communication. He has the incredible talent of making complex things simple to understand and suggesting solutions that are easy to implement and effective. Everyone should read it.”
Maurice Levy, Chairman and CEO, Publicis Groupe
“I was once told there are two types of people – those who make simple things complex, and those who make complex things simple. I was told to love the latter. As such I love the talent journey. It gets you thinking, it doesn’t preach or prescribe, it’s adaptable. Useful for any CEO, or those working with a CEO, who realise the value of an engaged, active work force, living out brand values.”
Simon Francis, CEO, Saatchi & Saatchi EMEA
“A bracing antidote to most of what’s written on ‘employee engagement’, full of common sense, and bang up-to-date.”
Robert Jones, Head of New Thinking, Wolff Olins
“This is a a great book that serves as an excellent reminder of all the things you know you should be doing as an internal communicator, but sometimes forget to do so. An inspiring and entertaining read.”
Louise Sturgess, Head of Internal Communications, Google Europe
“An informal yet informative view on employee communications which simplifies an often complex journey into digestible, bite-size chunks. A must-read for experts and novices alike.”
Stephen Mulvenna, European Talent Manager, The Coca-Cola Company
“Simple but inciteful. A great reminder of what happens when you strip away what you don’t need and focus on what you do.”
Peter Bell, Global CEO, Brand Engagement, The Brand Union
“An original take on the area of internal communication, looking at it as a journey from recruitment, joining working and even departing. Highly practical ,with an emphasis on action not theory.”
David Taylor, Founder and Managing Partner, The Brand Gym
“It really does what it says on the tin the Swiss Army Knife of employee engagement thinking – simple, insightful and readable in a single sitting.”
Marc Wright, Publisher, simply-communicate
ABOUT KEVIN KEOHANE
Kevin is a business consultant who specialises in organisational communication. He has spent more than 20 years in the field of brand and employee communication.
Currently, Kevin is a Partner at BrandPie, an agency of creative strategists specialising in brand Positioning, Identity and Engagement. Previously he built and led the Publicis Groupe’s Brand & Talent practice, a unique global network-within-a-network of agencies specialising in employee communications from its London hub, SAS. He writes a widely-read blog called Death To Internal Marketing and co-founded CommScrum.
After an education at The University of Denver and Georgetown University, his career took him to Australasia and Scandinavia, after which Kevin moved to London, UK, where he has made his home for more than 10 years. During this time he co-founded the Intranet Benchmarking Forum (IBF) as well as the UK Usability Professionals’ Association (uk upa). He has sat on the UK board of the International Association of Business Communicators (IABC) and holds professional accreditation from that organisation. He is also a Fellow of the British Association of Communicators in Business (CiB) and a fellow of the Royal Society For the Arts (FRSA). [An admittedly odd list from someone who by and large wouldn’t join any club that would have him as a member…]
His clients have included some of the world’s leading organisations, from American Express to Barclays to BP to BT to Coca-Cola to GlaxoSmithKline to HP to KPMG to Orange to Shell to Vodafone and beyond.
He is passionate about Triumph motorcycles and enjoys track days or long rideouts, in addition to a thrilling daily commute through Central London taking him past Parliament, Big Ben, Buckingham Palace and Hyde Park twice a day. In his spare time he’s also a songwriter and bass player (www.brandviolet.com). Feel free to get in touch on LinkedIn.