Cross-cultural communication



The HSBC ads make it sound so easy – just don’t show the soles of your feet in Thailand and you’re half way there. If only communicating effectively across cultures were that simple. As the irresistible force of globalisation meets the immovable object of local cultures, a whole host of pitfalls is lying in wait to trip up the unsuspecting business. Thankfully, Indy Neogy is one hand to guide you through this potential minefield, providing a wealth of practical advice on everything from global brand architecture and international marketing to internal communication with groups and individuals. All this is a book you can read from cover to cover in under an hour – which has got to be good, regardless of your culture’s orientation towards time!


“Perfect… I highly recommend this guide.”
Daniella Cross, Research In Motion

“Highly relevant and accessible.”
Dan Stevenson, Microsoft Corporation

“Should be read by all members of an organisation.”
Skaiste Sruogaite, Proctor & Gamble

“Provides clarity, actionable guidance and inspiration.”
Sarah Bogue, Ernst & Young


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: